1. Lore is anti-marketing 2. Lore is inner psyche-management 3. Lore is born-baroque imaginative irony 4. Lore is Posture, Narrative, Behavior (PNB) triad molecules 5. Lore is narrative territory catalyzed by shaky epistemologies 6. Lore is about circumstances you manage, not problems you “solve” 7. Lore is epic-orthogonal everyday life habits

Companion presentation deck to Ribbonfarm's six part newsletter series on emergent management practice, lorecraft.