A good pitch answers the questions: What will readers take away from the piece? Why is this important and timely? Why are you in a unique position to tell this story?

What’s the larger context? Is this an anomaly, intriguing, eventful? Relevant to something you previously discussed? ➌ The sentence—or sentences—should be direct and declarative. They should NOT be redundant with your opening sentence. They should add and offer perspective. Say the lede and the Axiom out loud. If they are all someone hears, will th

... See more

There is power in brevity. Just a quick reminder: Shorter emails get faster response times. Fewer words go further (and are listened to more intently). Standing meetings (where your knees get weak) prioritize the point. The less preamble, the more focused your team will be on your message. Most attention spans don’t even make it to the end. Start w

... See more