Why Less Is More When Pitching Yourself
Better” Clarity: If everyone else’s opinions are murky, disorganized, or unnecessarily complicated, you have an opportunity to make things simple for readers. What really matters here? Why? And how can you say it in a way where a single sentence rings louder than an entire essay on the topic? (For example: Tweets that go massively viral aren’t just
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
“The best approach in over-communicated society is the oversimplified message.” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Write essential updates in Smart Brevity. This will bring both uniformity and uniqueness to your communications.
Jim VandeHei, Mike Allen, • Smart Brevity
If you can’t clearly communicate what it is you want to say in a twelve-word headline, chances are, you won’t clearly communicate what it is you want to say in an 800-word post (or a 60,000-word book). The first question I encourage you to ask yourself is, “Who is this piece of writing for?”