Saved by Danielle Vermeer
Why Do People Spend So Much on Fake Stuff?
Certainty - Making your customers feel secure about the quality and longevity of your product reduces the fear of disappointment or the need to frequently replace the item.
Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.
Significance - Owning something... See more
Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.
Significance - Owning something... See more
Superhuman
What is authenticity? Of course there’s no such thing, but that hasn’t stopped anyone from believing in it. Nearly 80 years of anthropology research on authenticity-seeking behavior reveal authenticity to be one of the stickiest modern superstitions. The bulk of the early research is about tourism, an activity frequently motivated by a search for... See more
subpixel space • After Authenticity
Having substituted consumption for creativity and technical skills, shopping becomes a form of self-actualization--there's no small number of teenage girls who associate personal growth with changing their wardrobe--"retail therapy" becomes an active way of feeling good. Shopping,