The presence of many nice-enough choices without any meaningful way to distinguish among them is a fundamental dysphoria of modern consumerism. Anybody can track in intimate detail how the wealthy and stylish spend their money via social media, and just when you’ve learned exactly what you can’t have, the internet swoops in to offer a look-for-less... See more

When in doubt, look for the fear every time. They sell Supreme T-shirts at a store in Manhattan. People wait in line to pay $90 for a T-shirt. Why are they doing it? Look for the fear: status, affiliation. Sometimes we call it greed or seeking profit, but that's also a form of fear.