Where to fish to land a Unicorn (in B2B SaaS)
together. The best part, and arguably the only part of the ocean you can surf in successfully, is where your company’s unique offering caters to a specific type of top client in a repeatable and consistent fashion. History
Mike Michalowicz • Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna
Enterprise SaaS: ~70% is GOOD, ~90% is GREAT
Lenny Rachitsky • What is good retention
SMB / Mid-Market SaaS: ~60% is GOOD, ~80% is GREAT
Lenny Rachitsky • What is good retention
Step One: Define Your Category and Audience
Start by explicitly stating:
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Start by explicitly stating:
- What broad category you're in (e.g., "email marketing platform," "customer service software")
- Your specific sub-category or focus (e.g., "for B2B SaaS companies," "for online retailers")
- Key use case (e.g., "to automate sales outreach," "to manage customer support tickets")
Exampl... See more