Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna

Struggling businesses are always paddling, but seldom get anywhere.

You don’t have to prove yourself before you can spot the next wave of opportunity for your business.

Luck is about foresight paired with strategic action.

Ask yourself, right now—and every day until you find the true answer—“What are my customers doing, regardless of me?”

together. The best part, and arguably the only part of the ocean you can surf in successfully, is where your company’s unique offering caters to a specific type of top client in a repeatable and consistent fashion. History

Real, lasting success depends on finding a way to align your company with the natural, powerful waves that are already rolling through the ocean that is your industry, every day.

surge is the force of the marketplace, so powerful that it rolls forward, crushing what is in its path and carrying that which rides on top of

Luck is about foresight paired with strategic action. Luck is about planning. Luck is about deliberately putting yourself in the right spot at the right time.

You can’t make waves, but you can find them.