What is good retention

Consumer SaaS: ~40% is GOOD, ~70% is GREAT

SMB / Mid-Market SaaS: ~60% is GOOD, ~80% is GREAT

Land and Expand SMB / Mid-Market SaaS: ~90% is GOOD, ~110% is GREAT

Enterprise SaaS: ~70% is GOOD, ~90% is GREAT

Spotify: 72% 6-month customer retention (source, source)

GOOD and GREAT User Retention

QuickBooks: 79% 12-month customer retention (source)

Amazon Prime: 93% 12-month customer retention (source)

Dropbox: ~80% 12-month customer retention

Consumer SaaS: ~55% is GOOD, ~80% is GREAT