What is good retention
What is good retention
Lenny Rachitsky
lennyrachitsky.com
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ADP: 90%+ 12-month customer retention (source)
Lenny Rachitsky
•
What is good retention
Salesforce: 90% 12-month customer retention (source)
Lenny Rachitsky
•
What is good retention
Workday: 95% 12-month customer retention (source)
Lenny Rachitsky
•
What is good retention
QuickBooks: 79% 12-month customer retention (source)
Lenny Rachitsky
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What is good retention
Slack: 90-95% 12-month customer retention (source, source)
Lenny Rachitsky
•
What is good retention
Atlassian: 98% 12-month customer retention (source)
Lenny Rachitsky
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What is good retention
Hulu: 53% 12-month customer retention (source)
Lenny Rachitsky
•
What is good retention
Netflix: 66% 12-month customer retention (source)
Lenny Rachitsky
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What is good retention
Spotify: 72% 6-month customer retention (source, source)
Lenny Rachitsky
•
What is good retention
Dropbox: ~80% 12-month customer retention
Lenny Rachitsky
•
What is good retention