When in doubt, look for the fear
seths.blog
When in doubt, look for the fear
humans in a cultural system are herd animals. When in doubt, look for the fear. It’s probably the cause of whatever surprising behavior you’re encountering.
Seth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
“When in doubt, assume that people will act according to their current irrational urges, ignoring information that runs counter to their beliefs, trading long-term for short-term benefits and most of all, being influenced by the culture they identify with.”
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
The more something threatens your identity, the more you will avoid it.
Mark Manson • The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life (Mark Manson Collection Book 1)
The clear point here is that people operating with incomplete information appear crazy to those who have different information. Your job when faced with someone like this in a negotiation is to discover what they do not know and supply that information.
Tahl Raz • Never Split the Difference: Negotiating As If Your Life Depended On It
Many finance and investment decisions are rooted in watching what other people do and either copying them or betting against them. But when you don’t know why someone behaves like they do you won’t know how long they’ll continue acting that way, what will make them change their mind, or whether they’ll ever learn their lesson.
Morgan Housel • The Psychology of Money: Timeless lessons on wealth, greed, and happiness
When we don’t know what’s going on, few of us are able to just say “I don’t know” and stop thinking about it. We fill in the blanks, and in order to do that we make something up. What you see when you fill in the blanks has nothing to do with reality, it is a picture of your own worst fear. So now you know what you are afraid of, and nothing about
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