What Your Customer Wants and Can’t Tell You
The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business
amazon.com
You need to uncover your customer’s deepest and most primal desires. You must delve into their fears, hopes, wishes, and dreams. This is the stuff they’re thinking but don’t tell anyone. You need to move beyond the obvious and work out how your audience thinks, feels, and acts. As Robert Collier said…
Sabri Suby • SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle
What they were looking for—and the words they use to describe it