What Your Customer Wants and Can’t Tell You
You’ll learn what they care about and what they do in pursuit of a solution.
Kristin Zhivago • Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy
The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business
amazon.com
What they wish your company would do or change
Kristin Zhivago • Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy
Try this: Picture your ideal customer as a fictional character. Give them an inner life. It’s a great way to get to know them.