SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

So, the big question is, how much should you invest in advertising for your business? I hear people talking all the time about business books or university courses where they learned about marketing budgets and having a ‘defined budget’ as a percentage of sales. Like you should spend 10% of turnover on marketing, and ridiculous things of that natur

In my business, we use this in everything we do to create goodwill in the marketplace. Because when you deliver massive value to your prospects, you score a double whammy: First, your prospects thank you for the materials. Second, you position yourself as the trusted expert. So while everyone else is just screaming, ‘Buy, buy, buy!’ you’re building

To reach the 97% who aren’t ready to buy now (but could be very soon), you have to educate them. When a prospect isn’t informed or knowledgeable on a subject, they’re in a state of uncertainty and people don’t buy in this state. But the more they know, the more likely they are to buy. The bonus here is, if you are the one educating them, you’re als

While it might seem obvious, I realised that nobody cared about me, my product, or anything else I was babbling about on the phone. They cared only about themselves! I realised then and there that my pitch had to only be about how I could benefit them. I stopped talking about our company, our products, our services, our mission, or even the name of

This situation is true for any medium. Your ads should make a red-hot pitch for your product or service in the same way as a salesperson would in a face-to-face selling situation. Look at your ads. If you were talking live to a hot prospect, your dream buyer, would you say the same thing your current advertising says to convince them to buy from yo

As the owner, your number one responsibility is to sell. Selling is not something you do on the side. It’s not something you can outsource or completely delegate. It’s the single most important job of any business and consequently any founder or owner. It doesn’t matter whether you have a great product or service… Your entire existence as an entrep

Your focus should be on intimately understanding your market and your prospects’ deepest desires, pains, fears, hopes, and dreams. You need to know them better than any of your competitors, and then craft marketing messages that effectively communicate how you can solve these problems.

You must know your customer intimately!

When somebody is considering buying something, the one thing they want is information — useful, helpful, no-nonsense information. The more information you can give them in your ads, the better your chance to generate an action. Before we get deeper into the quality of your information, let’s first talk about a problem that vexes many business owner