Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy

The statement is always a “They’re really good at this, but not so good at that,” kind of statement, extracted from the answers customers gave me.

The phrase that sums it all up When I submit the Summary and Recommendations Report to my clients, I always include a statement that sums up the company’s main strengths— and weaknesses.

Is there anything I should have asked you, that I didn’t ask?

What trends do you see with this kind of product/service?

What do you think of our competition? Is there anything we can learn from them?

What is your biggest challenge right now?

What do you think is a fair price for this product/service?

If you were looking for this type of product/service again, and you didn’t know about our solution, what would you type into Google?

What was your buying process—what were the steps—and what questions or concerns did you have, as you were considering our product/service?