What Should Twitter Do Next? Part 1: Retention

There are a few guiding principles behind what I think Twitter should do: 1. Make Power Users Happy, They’ll Keep Everyone Else Engaged. 
2. Power Users Want to Do More in the Twitter Ecosystem. 
3. The Twitter Graph is One of the World’s Most Valuable and Undermonetized Assets.
4. Twitter is More Than a Social Network. 

 I can imagine all sorts of fun experiments people could do here. For example, could you create an algorithm that downranks tweets that seem like shallow outrage, while promoting tweets that seem nuanced and thoughtful? What would an algorithm look like that is maximally aggressive in filtering out spam and bots? How about one that attempts to... See more

Twitter, like Spotify, should focus on a highly effective recommendation system, that leverages the human input on the platform for discovery and recommendations instead of wasting its resources on me-too features.

I'd love to have a temporal relevance filter on Twitter. "Show tweets about current affairs", "Show tweets that will be relevant for several years", "Show evergreen tweets", etc. Generally speaking, there's a lot that could be done to enable users to customize their feed.

What New Twitter Should Build The Open It Up camp argues that Twitter should go back to the way things were: open up the API and the microservices.