If We Ruled the Tweets

Instead of an Aggregator that operates like a social network and monetizes through ads, Twitter should be a Platform that operates like a professional network and monetizes through subscriptions. 

There's also an argument that Twitter should split into two companies: TwitterServiceCo, to run all of the services and sell them to third-parties, and TwitterAppCo, which would build one of many competing app products on top of Twitter’s service and social graph.

Engaging. And when they check, they engage.

Implementing that idea, and charging $3 per month to verified users, should be priority zero, one from which all other moves flow. By allowing filtering by verified users, Twitter could both keep bots away from people who don’t want to see them, and make the $3/month subscription product a no-brainer, must-have for power users.

Lean Into Subscriptions

Adding verification information to Twitter’s social graph makes it even more powerful, too. It might become the largest database of ID verified users in the world, something that third-party developers would love to tap into (with the personally identifying information hidden, of course). 

There are a few guiding principles behind what I think Twitter should do: 1. Make Power Users Happy, They’ll Keep Everyone Else Engaged. 
2. Power Users Want to Do More in the Twitter Ecosystem. 
3. The Twitter Graph is One of the World’s Most Valuable and Undermonetized Assets.
4. Twitter is More Than a Social Network. 

First things first, the DAO’s founders would need to negotiate with Elon’s team and agree on terms and structure – how much the DAO would invest, what information could be shared with the DAO, how the DAO would select its representative board member, etc… Importantly, it would need to figure out how to filter for power users. Th... See more

First things first, I’d start by verifying all human and legitimate business users.