If We Ruled the Tweets

Twitter could still do that, and pursue other initiatives like its revitalized API, offering developers the opportunity to build entirely new experiences on Twitter’s information flow (including unmoderated ones). The difference from the first go-around is that Twitter won’t have an advertising business to protect, and thus will have its interests ... See more

In summary, here would be some bets I would make to increase engagement on Twitter, and thus retention, in order of priority:

1. Rank replies based on users’ reactions.


2. Optimize the feed based on people’s lookalikes.


3. Make news exploration more intuitive in the Explore section and for searching topics.


4. Widely release the downvote button for replies only.


5. Ma

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