Saved by sari and
Twitter Has a New CEO; What About a New Business Model?
If Twitter had a full-time CEO, he or she would have come to this conclusion in half the time. Twitter doesn’t have the scale to compete on an ad model, and their ad tools are substandard. However, they are unwittingly starching their hat blue and could acquire several of the remaining independent media properties (Lee, McClatchy, Condé Nast, Hears... See more
Scott Galloway • Four Weddings & A Funeral | No Mercy / No Malice
sari added
sari and added
What was most interesting to me, though, was Dorsey’s comment about helping people manage paywalls. One of the biggest challenges to the subscription economy is the tension between leveraging social media to acquire new customers — which like social media itself, requires content that is free to access — and the fact that running a business means a... See more
Ben Thompson • Qualcomm Follow-up, Twitter Earnings, Twitter Subscriptions?
sari added
Lillian Sheng added
sari added
Elon agrees that Twitter needs to lessen its dependence on ads and move into subscriptions. 1. Table Stakes: Verify identity to clean up the conversation.
2. Twitter+ Subscription: Paid tools for Creators to find, create, and share ideas.
3. Twitter Create: Twitter should be the place to build subscription businesses... See more
Packy McCormick • If We Ruled the Tweets
Lillian Sheng added
sari added