What Seth Godin Really Thinks About Social Media
Facebook and Twitter are technologies, not strategies. Word-of-mouth marketing is effective only if people actually talk.
Jonah Berger • Contagious: Why Things Catch On
Many of us are wired to look at work as something that should produce monetary rewards. Or at least with writing, some amount of attention, or new followers. But on the internet, sustained attention may take years to materialize, if at all. And too many people are focused on short-term followers instead of the genuine credibility that can come from... See more
Paul Millerd • Follow the Clues | #251
It’s important to be genuine and avoid being too salesy on social media. Social media is meant to be about making human connections. As such, let the people who find your thoughts interesting discover your background and products organically, rather than filling their timeline with overt marketing messages.