If you’re ready to step off the short-form marketing treadmill, here’s how you can start:

1. Reflect on Your Values : What do you want your marketing to stand for? How can it reflect your deeper mission and purpose?


2. Choose Longevity Over Trends : Focus on creating content that lasts—like blog posts, videos, or podcasts—that continues to serve your aud

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In a culture overwhelmed with content and driven by algorithmic churn, the ability to foster meaningful in-person connection has become both rare and valuable. For brands, the opportunity lies in recognising that access to these communities cannot be bought in the traditional sense. But for those who get it right, the rewards are high.

I've coined a new theory of the Internet in 2025.

It’s the basis for my new company.

I call it the "Boutique Impact" Theory.

Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the Int... See more