First, you need to cultivate a deeper relationship with your gut. The more our world becomes measurable and quantifiable, the more we need spaces that preserve what can't be measured—the hunches we can't explain, the patterns we feel but can't prove. A jazz musician knows when to break rules in ways no theory explains. A good copywriter can feel... See more

Curiosity is a better compass than cynicism—it shifts from defending your territory to exploring what's possible

Curiosity is a better compass than cynicism—it shifts from defending your territory to exploring what's possible

Taste isn't some mysterious gift bestowed at birth—it's simply what happens when you pay close attention to what moves you.

A good copywriter can feel what words will land without having a single data point to prove it.

urban wandering in the style of Walter Benjamin

The more I use AI, the more I realize ignoring its creative potential is like dismissing the ‘90s internet as a porn delivery system.

At first, I saw using AI as a binary choice between soulless efficiency or becoming a luddite and preserving your authentic human creativity.

Over the last few months, Claude has become my dream creative partner, and I... See more

The more our world becomes measurable and quantifiable, the more we need spaces that preserve what can't be measured

A jazz musician knows when to break rules in ways no theory explains. A good copywriter can feel what words will land without having a single data point to prove it. Taste isn't some mysterious gift bestowed at birth—it's simply what happens when you pay close attention to what moves you.