Curiosity is a better compass than cynicism—it shifts from defending your territory to exploring what's possible

AI is powerful but taste-blind. It can make anything but it has no idea what's actually worth making.

But AI + your taste? That's the game-changer.

The more I use AI, the more I realize ignoring its creative potential is like dismissing the ‘90s internet as a porn delivery system.

At first, I saw using AI as a binary choice between soulless efficiency or becoming a luddite and preserving your authentic human creativity.

Over the last few months, Claude has become my dream creative partner, and I... See more

AI can't generate good taste, but it can help you transform the raw material of your taste into something beautiful.

Taste isn't some mysterious gift bestowed at birth—it's simply what happens when you pay close attention to what moves you.

The more our world becomes measurable and quantifiable, the more we need spaces that preserve what can't be measured

But AI + your taste? That's the game-changer.

The more AI can execute, the more your eye for what's interesting – your ability to discern and curate what matters and why – becomes everything.

But if you don’t have a home for the references, quotes, notes, and highlights that moved you—what are you giving AI to work with?

All that is to say: A curated... See more

You need a space away from social media's compulsive rhythm, where your ideas can grow at their own pace.

A good copywriter can feel what words will land without having a single data point to prove it.