What it takes to build a premium membership

Life’s too short to build something nobody wants.

With tools like Vero and Customer.io, you can create email messages like these tailored to specific groups of users. For example, you can use these tools to send an email to users who have not activated their account within three

When you launch fast, you devote your resources to ensuring every single member who joins the community has the best possible experience.

First Google built a superior product. Then it built excitement by making it invite-only. And by steadily increasing the number of invites allowed to its existing user base, Gmail spread from person to person until it became the most popular, and in many ways the best, free e-mail service.

Then it hit us: What if we could offer people something else they clearly valued highly—more storage space—in exchange for referrals? At the time Dropbox was using Amazon’s low-cost S3 Web servers (which launched a couple of years earlier) for its data storage, which meant that it would be pretty simple (and cheap) to add more space to their infras

Pero el equipo de Grockit se enfrentaba a los mismos problemas que las startups más antiguas: ¿cómo sabemos qué elementos priorizar? ¿Cómo podemos conseguir que se registren y paguen más clientes? ¿Cómo podemos correr la voz sobre nuestro producto?