What it means: Threads users are already declining | Semafor

Threads looks like Twitter, but is in fact a very different product: Threads is solidly planted in the upper right. When you log onto the app for the first time, your feed is populated by the algorithm; there is some context given by whom you follow on Instagram, but Meta seems aware that accounts you might want to look at may be different than acc... See more

Challengers like Meta’s Threads don’t seem like drop-in replacements for Twitter — especially since Threads head Adam Mosseri keeps saying his team will not “encourage” news on the platform. That makes Threads a comparatively tamer experience than the chaos that drove Twitter to its height. “Threads is to Twitter as methadone is to heroin,” says Kl... See more

Twitter’s best defense against Threads may be to retreat to that lower left corner: focus on what is happening now, from people you chose to follow. The problem, though, is that while this might win the battle against Threads, it means that Musk will have lost the war when it comes to ever making a return on his $44 billion. In truth, though, that ... See more

Threads is adding view counts. This is probably a good place to put that my Threads referral traffic has completely cratered, as I knew it would. The decision to show view counts is, I assume, part of the typical Meta tactic to get people to care more about on-site engagement that any kind of real traffic.

Back then, people saw those brand failures and concluded that the metaverse isn’t real or ready for primetime. I fear that might happen again. But the problem is not the users. It’s these companies not meeting these metaverse communities halfway. They’re bumbling their way into the community instead of finding ways to fit inside the community and m... See more