Social media has also proven to simply not be that efficient in terms of matching high quality content with a relevant audience. Just because people can easily distribute content to their friends or friends of friends doesn’t mean that that content will be interesting or relevant to the consumer. This is why, over time, social networks have started... See more

Like every human endeavour, every social network is there for a limited duration and will be useful to a limited niche of people. That niche may grow to the point of being huge, like Facebook and WhatsApp. But, to this day, there are more people in the world without an account on Facebook than people with one. Every single social network is only re... See more