In other words, new social networks start up and there are all these people who were not influencers on any of the existing networks that get hundreds of thousands of followers just because they were first to switch. This is why every generation wants a new social network. Status becomes ossified on these big social networks. And there's const... See more

A last possible asymptote relates to my general sense that massive networks like Facebook and Instagram will, at some point, require more structured interactions and content units (for example, a list is a structured content unit, as is a check-in) to continue scaling.