Social media has also proven to simply not be that efficient in terms of matching high quality content with a relevant audience. Just because people can easily distribute content to their friends or friends of friends doesn’t mean that that content will be interesting or relevant to the consumer. This is why, over time, social networks have started... See more

most Western social media apps must build a graph or die. This is because most of the most well-known Western social apps chose to interlace two things: the social graph and the content feed.

We'll look back at social graphs and say that it is a mistake to use the social graph to approximate an interest graph. The people you now don't necessarily reflect your interests.

Building a business model on data lock-in seems not only bad, but pointless now? Content is superabundant, so what are you locking in, exactly? There’s always more where that came from.

Are social graphs even a moat? Perhaps more than data, but TikTok proves you don’t need a dense social graph to serve up interesting content. What if you can bootstr

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