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What is a Go-to-market Strategy? [7-Step Guide for 2023]
Product marketing brings strategic intent and product insight to all market-facing activities. It coordinates a winning plan across the entire go-to-market engine (marketing and sales) and provides the foundational work for everything those teams need to succeed.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Overall, these are the main decisions you need to make to craft a holistic GTM plan: What market opportunity should you pursue? Who is your target audience? What is your value proposition and product? How should you price the product? How do you present it in a unique and compelling manner? Which channels work best for your product, and how do you
... See moreMaja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
The special ops plan discussed in the previous chapter focuses your GTM efforts on a single focal point (the market) that you will conquer first. By focusing all your forces here, you increase your chances of winning. You also strengthen your company’s capacity and resources to conquer other markets later on. This is called the Beachhead Strategy.
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
A go-to-market strategy (GTM) refers to a company's plan and approach to bring its product or service to market and reach its target customers.
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
Articulating your go-to-market strategy will help you: To create clarity: establishing the context of your market (reason for being of your business, the alternatives, your customers, and their needs…). To focus: narrowing down the opportunities and removing distractions. Put your plan in motion: by turning your strategy into acti... See more
Erwan Derlyn • A jargon-free go-to-market strategy template
There is no way for a product to stand out and win unless its entire go-to-market engine is carefully coordinated and it holds a clear market position. That's product marketing.