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What is a Go-to-market Strategy? [7-Step Guide for 2023]
![Thumbnail of What is a Go-to-market Strategy? [7-Step Guide for 2023]](https://www.cognism.com/hubfs/what-is-go-to-market-strategy-featured-banner-blog%20%20%281%29.png#keepProtocol)
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figure out the following and in the following order: Marketing Strategy/Strategic Marketing Plan Market Segmentation and Differentiation USP Value Proposition Elevator Pitch (say 3, for different occasions) Marketing Channels Sales Process Proposal Templates.
A go-to-market strategy (GTM) refers to a company's plan and approach to bring its product or service to market and reach its target customers. It outlines choices, steps, and activities that need to be taken to introduce and sell a product or service effectively. A well-designed GTM strategy leads the company to cross “the chasm” and reach the
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