added by Xuanling11 · updated 2y ago
What is a Go-to-market Strategy? [7-Step Guide for 2023]
A go-to-market strategy (GTM) refers to a company's plan and approach to bring its product or service to market and reach its target customers. It outlines choices, steps, and activities that need to be taken to introduce and sell a product or service effectively. A well-designed GTM strategy leads the company to cross “the chasm” and reach the Gro
... See morefrom Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit by Maja Voje
A go-to-market strategy (GTM) refers to a company's plan and approach to bring its product or service to market and reach its target customers. It outlines choices, steps, and activities that need to be taken to introduce and sell a product or service effectively. A well-designed GTM strategy leads the company to cross “the chasm” and reach the Gro
... See morefrom Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit by Maja Voje
- Traditional go-to-market (GTM) strategies rely on sales and marketing initiatives to lead customers through a marketing funnel or flywheel. The primary goal is to validate the product by identifying a pain point, finding a target audience, and building a cohesive strategy for pricing, product, distribution channels, and more.
from Why Launch a Crypto Startup? | Chainlink Blog by chainlink
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