![Thumbnail of What is a Go-to-market Strategy? [7-Step Guide for 2023]](https://www.cognism.com/hubfs/what-is-go-to-market-strategy-featured-banner-blog%20%20%281%29.png#keepProtocol)
Saved by Xuanling11
What is a Go-to-market Strategy? [7-Step Guide for 2023]
Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
Maja Voje • 1 highlight
amazon.com
GTM can be boiled down to 7 motions.
These are the tools to go from 0 to 1 on each: https://t.co/4VY0cRHl9j
Here are steps to create your GTM strategy: Identify the buying center and personas -> Craft a value matrix to help identify messaging -> Test your messaging-> Optimize your ads based on the results of your tests before implementing them on a wide scale -> Understand your buyer’s journey -> Choose one (or more) of the four most common sales
... See more