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What is a Go-to-market Strategy? [7-Step Guide for 2023]
In GTM, you aim to find a winning intercept between the needs of the target audience (called a minimal viable segment, or MVS) and your solution (called a minimal viable product, or MVP). You have to solve your target customer’s problem better than anyone else. Sometimes, 10x more added value needs to be created by a GTM company.
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
Steve Jobs about go to market strategy
youtu.beTraditional go-to-market (GTM) strategies rely on sales and marketing initiatives to lead customers through a marketing funnel or flywheel. The primary goal is to validate the product by identifying a pain point, finding a target audience, and building a cohesive strategy for pricing, product, distribution channels, and more.
chainlink • Why Launch a Crypto Startup? | Chainlink Blog
With the creation of a go-to-market (GTM) strategy, companies can prepare themselves for setbacks and unforeseen circumstances, create solutions, and remove potential bottlenecks from competitors.