Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma)
Lenny Rachitskylennysnewsletter.com
Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma)
sari and added
An idea is a feeling that something great lurks beneath the surface. It's a direction more than a roadmap. The process of taking a small, talented team from nothing to an extraordinary product involves millions of small decisions. It will require heaps of healthy conflict and many sleepless nights. We so badly want to believe our initial ideas are
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The core insight of Figma is that design is larger than just designers. Design is all of the conversations between designers and PMs about what to build. It is the mocks and prototypes and the feedback on them. It is the handoff of specs and assets to engineers and how easy it is for them to implement them. Building for this entire process doesn’t ... See more
Kevin • Why Figma Wins
sari added
You have to stand in the future to create a different future. Our friend, Mike Maples Jr., calls this “backcasting.” Legendary builders must stand in the future and pull the present from the current reality to the future of their design. So an important additional job of the builder is to persuade early like-minded people to join a new movement.
Category Pirates, Christopher Lochhead, Eddie Yoon, Katrina Kirsch, • The 22 Laws of Category Design
Kaustubh Sule added
.psychology
Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller
Tony Fadell • 10 highlights
goodreads.comsari added
- In this exclusive interview, she walks through the most important brand decisions startups can make to appear formidable, credible, and ready to make change. As you’ll note, none of them require a big budget or huge team — just supercharged attention to detail.CONSISTENCY IS EVERYTHING - Invest the time to clearly articulate a set of standards fo... See more
First Round Capital • This Brand Strategy Can Make Your Startup Look Bigger Than It Is
Jedric Viera added
Elan: Something that you’ve written about is this idea that there’s two kinds of startups: one that's solving a functional problem, and one that's manifesting a creative vision. What's your take on the distinction between the two?
Sari: People want to go on a journey. They want to understand what your vision is, not just what problem you’re solving... See more
Sari: People want to go on a journey. They want to understand what your vision is, not just what problem you’re solving... See more
Elan Miller • How to Make Users Go ‘Whoa’
Jenna Guarascio added
Nick Nikolov and added