Venkatesh Rao: Consulting and Writing

Companion presentation deck to Ribbonfarm's six part newsletter series on emergent management practice, lorecraft. 

By offering a seamlessly integrated email, payment integration (Stripe is a big part of all these revolutions), and no-design-needed opinionated web presentation, Substack managed to basically resurrect a zombie category of text media that hadn’t really existed in this kind of pure form since the 90s.

Lorecraft is a natural and adaptive intellectual response to the automation of vast swathes of managerial/leadership functions, and organizational processes.

Lorecraft is how you design and manage organizations where all the dull and boring stuff is increasingly being automated away, and what’s left of management and leadership functions is increasingly just the interesting and hard to automate stuff. This is the hypothesis of lorecraft as a genuinely new managerial capability.

Arguably, lorecraft is the first truly internet-native school of management and organizational thinking, though I’m sure it won’t be the last.

So you can write, structure, organize, refactor, bundle/unbundle, all in a single subconsciously learnable flow.