Validation is a mirage
That’s to build the actual thing and make it actually available for anyone to try, use, and buy. Real usage on real things on real days during the course of real work is the only way to validate anything. And even then, it’s barely validation since there are so many other variables at play. Timing, marketing, pricing, messaging, etc.
Truth is, you d... See more
Truth is, you d... See more
DHH • Signal v. Noise
Amy Zhen added
Jason Fried - Validation is a mirage
Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects.
Eric Ries • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Andy Spector added
Mo Shafieeha and added
If you’re forever looking around for validation, you’ll never be able to make anything that’s completely your own. Because you don’t even know what you think.
Carrie Moyer • Run Your Own Race - By Ava - Bookbear Express
sari added
With your product features and business model validated, you decide whether you have learned enough to go out and try to sell your product to a few visionary customers or whether you need to go back to customers to learn some more. If, and only if, you are successful in this step do you proceed to Customer Validation.
Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
There is no such thing as wasted time in validation.
Matt Wallaert • Start at the End: How to Build Products That Create Change
It's only validating demand or value with your colleagues rather than with real customers, however, so I think of it primarily as a framing technique.