The biggest change for me a few years ago came from Amy Porterfield saying "what if it were easy?" Reframing every single idea, project and task with this lens (a) makes life fun and (b) puts you back in control. There is always a way.

we’re going to look back at how we designed the world around computers with the same regret that we look at how we’ve designed cities around cars

The better life you absolutely can build isn’t going to be brought to you by ChatGPT but by your own steady uphill clawing and through careful management of your own expectations. You live here. This is it.

Hedonic Treadmill : Expectations rise with results, so nothing feels as good as you’d imagine for as long as you’d expect.

I’ve always believed the best early-stage founders are artists – they're obsessive about new and unusual things, they feel compelled to bring creation into the world, and they are often misunderstood for long periods of time–even lifetimes. Building businesses is their art.

Tech began to feel extractive, rather than additive: more and more people are in tech to make money, to climb the corporate ladder, to extract value, rather than adding it and growing the pie out of sheer curiosity of genuine love for the craft. Tech is attracting a different type of people than before, and everyone who's been in this industry long... See more

make what you need, make what you want.

That’s to build the actual thing and make it actually available for anyone to try, use, and buy. Real usage on real things on real days during the course of real work is the only way to validate anything. And even then, it’s barely validation since there are so many other variables at play. Timing, marketing, pricing, messaging, etc.

Truth is, you d... See more

Our task is not to lose ourselves to

the mundane necessities,

but to courageously overcome

all that keeps us from hearkening

the eternal throb of the spir