Using Product/Market Fit to Drive Sustainable Growth

a leading indicator of product/market fit: Just ask users “how would you feel if you could no longer use the product?” and measure the percent who answer “very disappointed.”

After benchmarking nearly a hundred startups, Sean Ellis found that the magic number for product/market fit was 40%.

During his days of doing growth consultancy to startups, he found a benchmarked predictive way to measure product market fit. You simply ask your users, “How would you feel if you could no longer use the product?” and you let them answer either, “I would be very disappointed,” “I would be somewhat disappointed,” or “I would be not disappointed.” Yo... See more