Superhuman | Acquired Podcast

I think that there has been a shift towards this very formulaic driven growth in enterprise software which is very unhealthy. There is a calculation of well here's my CAC, here's my LTV, here's my payback period, I'm ready to sell, let me hire 50 sales reps and let's push this into the market, and three years down the line all the assumptions that ... See more

"So many companies base their projections on the cost of acquiring a customer at the beginning. The problem is at the beginning, you're serving your ideal customer - the one that really wants your product. Usually your marginal customer gets more and more difficult to acquire."