Go Slow to Go Fast: Software Building and Investing

I think that there has been a shift towards this very formulaic driven growth in enterprise software which is very unhealthy. There is a calculation of well here's my CAC, here's my LTV, here's my payback period, I'm ready to sell, let me hire 50 sales reps and let's push this into the market, and three years down the line all the assumptions that ... See more

Saying no is incredibly hard in the early stages of company building, and there's this saying that the power of great companies is those that say no to good ideas and say only yes to great ideas, and there's lots of great leaders that have talked about how constraints lead to really creative thinking, and so the idea that you're going to say no a l... See more

So, it's developing that product maturity that then allows you to minimize your cost of customer acquisition and ultimately, if you're building great software, LTVs should be infinite. And so software businesses end up working really well when you build mature products that a customer is then continuing to renew and cost of customer acquisition or ... See more

And this goes back to the original point which was that these software markets are actually much larger than anybody assumed, and so the idea that you're going to run into competitors from day one is probably not accurate. What you're probably going to run into is objections to your own system because the system itself is incomplete and doesn't add... See more