Year after year, knock-back after knock-back, he kept trying to convince reluctant journalists to run with his stories. These ideas are so bad, he must have thought, I can’t even pay someone to write about them. But instead of giving up, he changed tack. He commissioned himself. He set about writing the stories that nobody else wanted. Fully expect

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One hypothesis is that creating forces taste upon its maker. Creators must master self-expression and craft if they’re going to make something truly compelling.

We all start with the ability to recognize greatness. We know what we like. We have taste. But our ability to create that greatness? It lags way behind.

So we make something. We look at it. And we think: "This f*cking sucks."

But The Taste Gap isn't a sign you're failing. It's a sign you're on the right track.

Ira Glass continues: “We all go through... See more