Unusual Ventures' CEO/Founder Prioritization Heatmap

Clarity of purpose Summarizes the company’s business on the back of a business card. Large markets Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop. Rich customers Target customers who will move fast and pay a premium for a unique offering. Focu... See more

“I like to put together two documents right after I join:

1. A mind map of the domain: Inputs and outputs of the business equation. This helps the individual learn the space by dissecting it, but also gives a win to the team in terms of documentation. You can then easily pin existing projects to this map and plan for the future.


2. A clear document about w

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Company purpose Start here: define your company in a single declarative sentence. This is harder than it looks. Getting caught up in listing features is easy instead of communicating your mission. Problem Describe the pain of your customer. How is this addressed today, and what are the shortcomings of current solutions? Solution Explain your eureka... See more

Step 5: Use the Data. Update willing customers regularly on your evolving thinking. Integrate feedback. A/B test your messaging. Share your roadmap. Rinse and repeat. In the end, you want to determine your initial go-to-market criteria.

First Round Capital’s PMF framework consists of four levels: nascent, developing, strong, extreme

1. Level one: Nascent product-market fit. Likely a pre-seed or seed-stage company. The goal in this stage is to find three to five customers with a problem worth solving, engage with them, deliver a solution, and validate that solution. [examples: Vanta, L

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Have your executive staff succinctly describe their vision, operating plan, metrics, roadmap, and resourcing needs using this straight-forward strategy memo.