“Is There a Pony in There?” Five Steps to Diligence Your B2B Startup Idea

If you’re feeling stuck on your path to PMF, take 10 minutes and deeply think about these questions:

1. Is the problem you’re solving truly important and underserved ?


2. Is your solution Delta-4 better than the status quo?


3. Have you tried rethinking your ICP ? How truly painful is the pain you’re attempting to solve for them?


4. Have you tried rethinking you

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Ideation is an essential part of every startup. There’s a cliché that ideas are a dime a dozen, but executing to get to the right idea is actually key to success. If you are going to dedicate the next ten years of your life to your startup, you will want to spend enough time initially to validate it as a concept worth working on. First look for pro

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