How to validate your B2B startup idea

When talking to people, look for two things: pain and pull . Pain tells you there’s an opportunity to solve a problem. Pull tells you that you’re actually solving the problem.

Here’s what pain and pull look like in practice:

1. People pay you money: Several people start to (or offer to) pay for your early product, ideally people you don’t have a direct

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Since this essay is targeting at startups, I’m going to mostly focus on the first few stages of the framework and the skills that it implies for your new hire. If you look at each stage, they roughly imply a different set of problems you are trying to face – first, finding product/market fit and building the initial “atomic network” — a stable set ... See more