
How to validate your B2B startup idea

If you’re feeling stuck on your path to PMF, take 10 minutes and deeply think about these questions:
- Is the problem you’re solving truly important and underserved ?
- Is your solution Delta-4 better than the status quo?
- Have you tried rethinking your ICP ? How truly painful is the pain you’re attempting to solve for them?
- Have you tried rethinking you
Lenny Rachitsky • A guide for finding product-market fit in B2B
The more you see, the more skeptical you become. Optimize for skepticism and curiosity. Having been a VC and invested as an angel in well over 100 companies, my inbox flows with ideas of all kinds from aspiring and repeat entrepreneurs. In the earlier days, I’d get excited by ideas especially the first time I saw them. But over time, I soon realize... See more