‘Unfrosted’ Won’t Be the Last Brand IP Movie. Let’s Predict the Next Ones.
Great brand lines are hard to make and easy to break
greatbrandlines.co
As we saw in chapter 1, Red Bull has been making world-class media for years. On so many levels, Patagonia has figured out how to be a better brand in the world, including as a media company. Lyft and Pepsi have produced original YouTube series. Airbnb made a feature documentary. Charles Schwab, Dell Technologies, Trader Joe’s, and many others
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