Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling

Building a culture of storytelling Highlight - Chapter 10 from the book…

In my context, and myself as the narrative in this story the business refers to email newsletter business model Digital/print

• Brainstorming ideas and writing them down.

• Digital : daily email telling a story, conversational, one-on-one

• Informational / educational

The goal for my daily emails: my readers get to understand me and themselves better to the point that the relationship overcomes economic and political barriers. - This we’ll do through understanding … we all have the same problems, the same questions … and some ;-)