‘Unfrosted’ Won’t Be the Last Brand IP Movie. Let’s Predict the Next Ones.

The past several years have ushered in a wave of “brand” tales in Hollywood—films that speak to America’s prodigious capitalist ethos, just in case you forgot to look at a billboard. From Blackberry to Air to Flamin’ Hot ,these films have captured the full spectrum of brand power, documenting the highs, lows, and synthetic cheeses of big business. ... See more