‘Unfrosted’ Won’t Be the Last Brand IP Movie. Let’s Predict the Next Ones.
Tech industry's lack of originality in branding and the importance of drawing inspiration from diverse sources outside one's own industry
TRANSCRIPT
It was like, wait, this is a consumer tech company. They're creating a browser. They have this like, you know, cursive logo mark. It just stood out immediately, right? And you could tell that it was inspired.
It wasn't like they were the first company. They weren't the first company in the world to name themselves like the blank company, but they
... See moreEvery character in this transaction suffered from Hollywood Derangement Syndrome, believing the Paramount brand still holds any cultural currency. It doesn’t. Meanwhile, they didn’t comprehend that Hollywood is up against the same unbeatable enemy that cable news faces: people.
Scott Galloway • People Are The New Brands
From interpreting a goal celebration as a logotype to acknowledging the significance of brand critique as much as targeting, @paulalopeznuno and @nicolascevallos reflect on how to balance traditional branding strategies with unconventional approaches.
Master Beyond Branding by @folchstudio and @elisava.school is... See more
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