Twitter Is Fragmenting

But what’s interesting is that even the people who do expect this sort of exodus don’t seem to believe that there will be another  single, unified  platform that just replaces Twitter. The look and functionality of the original is simple to replicate, but no one seems to think that everyone will just move to New Twitter; everyone seems to

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What lies before us maybe isn’t one main mass migration but a dispersal, a disruption of the hegemony as everyone throws up their hands, shouts “OY!” and heads off to a variety of smaller, more bespoke environments: influencer Discords, celebrity or fandom communities, invite-only groupchats, boutique apps like Cohost and Somewhere Good. Of course,... See more

Small groups are the new social networks. The next counter-cycle to the giant island of Facebook and Twitter will be an archipelago of different groups, one for each niche and community.

The 2000-2020 internet social has been dominated by a handful of players: Facebook, Twitter, Pinterest, Instagram. Yet will it remain exactly as it is ? Most likely no. The Internet Social landscape is undergoing a major change: Decentralization. Momentum is shifting from internet giants to micro-communities.

That passive mass audience on which so many political and economic institutions depended had itself unbundled, disaggregated, fragmented into what I call vital communities: groups of wildly disparate size gathered organically around a shared interest or theme.

For those who remember a time in the last century when things were less homogenous, and different geographic regions might have their own distinct music scenes or culinary traditions, it’s easy to understand the appeal of an online equivalent to different, connected neighborhoods that each have their own vibe. While this new, more diffuse set of so... See more