The Internet Wants to Be Fragmented

This was the overwhelming lesson of the early internet. It works because it mirrors the social interaction of real life, where social groups exclude people who don’t fit in. And it works because it distributes the task of policing the internet to a vast number of volunteers, who provide the free labor of keeping forums fun, because to them maintai

On the old internet, you could show a different side of yourself in every forum or chat room; but on your Facebook feed, you had to be the same person to everyone you knew. 

Then in the 2010s, the internet changed. It wasn’t just the smartphone, though that did enable it. What changed is that internet interaction increasingly started to revolve around a small number of extremely centralized social media platforms: Facebook, Twitter, and later Instagram.

But what’s interesting is that even the people who do expect this sort of exodus don’t seem to believe that there will be another  single, unified  platform that just replaces Twitter. The look and functionality of the original is simple to replicate, but no one seems to think that everyone will just move to New Twitter; everyone seems to

Perhaps someday the human race will be ready to become one collective consciousness. But the experiment of the 2010s shows that this day is not today. Let the internet once more be an escape — a place where you can find your people and be happy. Let us learn to speak a thousand different languages once again. Let the Tower of Babel fall.

Slowly, people seemed to be rediscovering the truth that the old internet had taught us — that discussions work better when you can pick and choose who you’re talking to.

From a business perspective, this centralization was a natural extension of the early internet — people were getting more connected, so just connect them  even more . Why have everyone make their own websites when everyone’s homepage could just be their Facebook page? Why try to track people down in IRC chat rooms when you could just talk to

That experiment failed. Humanity does not want to be a global hive mind. We are not rational Bayesian updaters who will eventually reach agreement; when we receive the same information,  it tends to polarize us  rather than unite us. Getting screamed at and insulted by people who disagree with you doesn’t take you out of your filter bubb

Community moderation works . This was the overwhelming lesson of the early internet. It works because it mirrors the social interaction of real life, where social groups exclude people who don’t fit in. And it works because it distributes the task of policing the internet to a vast number of volunteers, who provide the free labor of keeping forums