It's a tricky game because you do need to be aware of best practices, what works, what doesn't, etc - that's how you grow and learn to stand out.

But at the same time, you always need to return to the question:

"Why do I create? What do I create for?"

And of all the answers that arise, understand your primary and secondary reasons.

For me, primary

what we're looking for is to find work where our work is unmistakably us, where our work is something we can point to and say, "Given who I am and what I see, I made this. I made this for you. Can you please help me make it better?" And when we can do that, our days are totally different than when we're basically sure that an AI is going to

take

Whether you’re a computer programmer, writer, marketer, consultant, or entrepreneur, your situation has become similar to Jung trying to outwit Freud, or Jason Benn trying to hold his own in a hot start-up: To succeed you have to produce the absolute best stuff you’re capable of producing—a task that requires depth.