It's a tricky game because you do need to be aware of best practices, what works, what doesn't, etc - that's how you grow and learn to stand out.

But at the same time, you always need to return to the question:

"Why do I create? What do I create for?"

And of all the answers that arise, understand your primary and secondary reasons.

For me, primary reasons are:

It brings me joy

It helps me know myself more intimately

I feel called to share a valuable lesson with and for others

And the rest of it - greater status, more influence, financial gain, etc - those reasons are still important, and they do matter, but they need to be secondary.