Tokenized Royalties

Now imagine what might happen if an artist could effectively buy into a song by purchasing some of its tokens on Royal or another platform, and then profit directly from the success of the remix. Suddenly, all the right incentives are aligned. The creators can create, and the owners get paid.

By unifying the liquidity for a piece of media and ensuring it is truly unique, collectors can fairly evaluate and bid on media. By providing perpetual equity to creators, creators are able to constantly realize the value of their work. Finally, by providing new offer mechanisms and 3rd party support, new and existing platforms are able to develop ... See more

Musicians are early adopters of tokens given the industry’s predatory economics. Some artists have innovated in new ways: the Grammy-winning artist RAC launched $RAC last fall, powered by Zora protocol. Fans can’t buy $RAC; they can only earn it. RAC distributed $RAC retroactively to fans based on their fandom—whether they’d been a Patreon supporte... See more

NFT creators in the future will have two paths: independent or collective. As an independent, creators can realize the full upside of their NFT creations, and earn their built-in royalties. But the collective model is an entirely new way to build distribution. By fractionalizing the royalties of an NFT, creators gain more distribution. These fracti... See more

Last month, in a test of concept, Royal and DJ 3LAU gave away digital assets representing 50% streaming ownership in 3Lau’s latest single. Within the first two weeks, the song reached a value of over $6 million. It’s early, but this illustrates that the market values music rights and connections to artists in a way that centralized platforms can’t ... See more

music producer 3LAU just sold the first tokenized music album, an NFT version of his album, Ultraviolet, for $3.6 million. The NFT is also redeemable for additional perks such as a customized song. Again, it’s possible for creators to tie directly economic flows to these items, enabling holders of assets to receive revenue from the project as it la... See more