Is the music industry's future on the blockchain?

Last month, in a test of concept, Royal and DJ 3LAU gave away digital assets representing 50% streaming ownership in 3Lau’s latest single. Within the first two weeks, the song reached a value of over $6 million. It’s early, but this illustrates that the market values music rights and connections to artists in a way that centralized platforms can’t ... See more

What’s groundbreaking about crypto is that it shifts the web from social currency to economic currency. When I like your Instagram post today, I grant you some social capital; what’s the equivalent for the cryptomedia age? Me “liking” your content may mean me financially investing in your success and sharing in future income. Maybe Spotify’s Year i... See more

Crypto allows performers of all levels to own their financial relationship with fans instead of relying on the traditional record label system and/or tech giants to serve as a middleman. Artists are using NFTs to earn years worth of streaming revenue in one day and unlock unique experiences for fans without relying on a centralized platform to faci... See more

On the opportunity side, NFTs could unlock special album incentives. You could get access to certain live stream. You can get limited edition albums. That's an interesting kind idea of incremental revenue for these players, but a key role for, as we've talked about, for these labels, is also this VC element to it. Imagine if I was a mid-tier artist... See more

Despite the recent downturn, the music industry’s interest in web3 is still as strong as ever. Artists, managers and labels are all coming around to the idea that web3 represents a massive opportunity to re-architect how musicians earn a living and connect with their fans. As an artist or manager, you might be wondering what your web3 strategy is g... See more

As we talked about briefly earlier, the publishing part of this business, which is still a teens part of revenue and profits, their core function is to go track down usage of the content and get paid for it. Well, a blockchain does that for you just using good old fashioned cheap technology. I think there is a challenge to the industry, the publish... See more