Zora Whitepaper

Zora is being built at a time when cultural tailwinds are aligned (the power-to-the-people, down-with-the-gatekeepers, grab-your-pitchforks attitude of an emergent generation), and at a time when technology (blockchain) can enable new forms of ownership and economic value transfer.

Developers and technologists can use the latest release of ZoraOS to create their own unique and independent auction houses, platforms and experiences that are open in nature.

Zora wants to serve every NFT vertical—art, music, gaming. Rather than being the marketplace that sells all of these NFTs across categories, Zora wants to enable other people to build experiences, platforms, and marketplaces in these categories.

Jacob Horne: The biggest difference between Zora and Opensea today is that the market lives entirely on-chain. As a builder, it's easier to use something like Zora because the market is on-chain, and you can then build other protocols and applications and integrations on top of it. By being on-chain, you unlock an entire new universe. 

The most successful protocols are built to be the foundations of countless platforms. Zora is built to be the infrastructure powering millions of NFT marketplaces. Uniswap is built to power exchanges across a variety of apps and wallets that integrate it.The most valuable community tokens will be widely used across organizations as a means of coord... See more

What's also interesting here is the mental model shift: People typically mint for a combination of patronage and profit—they want to support creators and the work they want to see more of in the world, and minting has traditionally been a way to do that, with provenance to prove it. However, there's also the desire to potentially profit from being ... See more