Zora Whitepaper

Each minute, creators generate unthinkable amounts of information and value. Today that value is priced, captured, and owned by digital media platforms. By enabling platformless media, Zora Protocol welcomes an age where that value returns where it belongs: creators and their communities.

By unifying the liquidity for a piece of media and ensuring it is truly unique, collectors can fairly evaluate and bid on media. By providing perpetual equity to creators, creators are able to constantly realize the value of their work. Finally, by providing new offer mechanisms and 3rd party support, new and existing platforms are able to develop ... See more

Information wants to be free, but it also wants to be expensive. In an ideal ecosystem, audiences would enjoy the universal accessibility of media, and creators would enjoy more pricing power and stable returns on media which appreciates in value.