Hyperstructures & the future of ZORA with Jacob.eth

Jacob Horne: Right now, when we think about building marketplaces, everyone has the same view: it's a platform that's centrally controlled, which mean that there is a company that has power over it...with crypto we don't need that paradigm at all. Hyperstructure is a crypto protocol that is unstoppable, permission-less, free, and community-owned.

Jacob Horne: Once you deploy a crypto protocol, the team that built it could disappear and the protocol will run exactly as designed for as long as the ethereum blockchain exists.

Jacob Horne: Web3 is the embodiment of interdependence in a lot of ways because these systems are not singular and isolated in silos. They require coexistence, participation, and collaboration to sustain themselves. 

Jacob Horne: The biggest difference between Zora and Opensea today is that the market lives entirely on-chain. As a builder, it's easier to use something like Zora because the market is on-chain, and you can then build other protocols and applications and integrations on top of it. By being on-chain, you unlock an entire new universe.