Social Tokens and Creator-Centric Economies

What’s groundbreaking about crypto is that it shifts the web from social currency to economic currency. When I like your Instagram post today, I grant you some social capital; what’s the equivalent for the cryptomedia age? Me “liking” your content may mean me financially investing in your success and sharing in future income. Maybe Spotify’s Year i... See more

Web3 is often referenced as an important part of the “ownership economy,” in large part because it enables creators to monetize in creative ways while owning both their work and a part of the platforms. But creator tokens can start to take us down a more dystopian path in the ownership economy — one where the fans start to own the creators. The (of... See more

But Ethereum and the web3 movement is changing the game. Social tokens provide a means of not only sharing financial upside with their favorite creative but also enables tiered, tokenized access based on active contributions.

platforms and networks built on the rails of blockchains are able to distribute tokens of ownership to anyone they wish, whether they’re a founder, a full-time employee, or a valuable community member. Imagine if Bandcamp had been a Web3-native company — could part of the proceeds from its recent sale to Epic Games have been distributed to the arti... See more

In Web3, creators monetize through the issuance of a social token or NFTs, with non-fungible tokens acting as digital media ownership.