This Is How You Pitch: How To Kick Ass In Your First Years of PR
Which means beefing up your presentation, marketing, and networking skills. It doesn’t matter if you’re shy or introverted. If you want to succeed, you need to communicate. And grow a thicker skin. Show me a creative who’s never suffered a setback or a bad review, and you won’t be pointing at a superstar.
99U • Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind (99U)
One thing that’s common to both music and PR is communication: telling stories with a purpose, assessing how they’re being received, and continuing – and sometimes changing – the conversation that everyone’s having.
Bec Brown • You've Got This: The essential career handbook for creative women
- Join ProfNet, which is a service that journalists use to find experts to quote for articles. Getting PR is simple if you stop shouting and start listening. Use steps 1, 3, and 4 to demonstrate credibility and online research to respond to journalist queries. Done properly, this will get you featured in media ranging from small local publications to
Timothy Ferriss • The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content.
is to impress. The employees take notes.
Martin Kihn • House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time
The “golden pitch,” as she describes it, consists of a basic formula: brief greeting, introduction, story idea description, proof of credibility, a brief explanation of why the story should be published now, and the “ask:” Are you interested in commissioning the story and when would you like me to file?
“A pitch must be timely, have a unique angle,... See more
“A pitch must be timely, have a unique angle,... See more
Sherry Ricchiardi • Pitching best practices for freelancers
