You've Got This: The essential career handbook for creative women

If you’re going through an incredibly blissful, prosperous, healthy phase, at some point this will change. If times are stressful, rubbish or dull, this will change too. Sometimes change is scary, but often it’s welcome.

Once you’ve worked out how you’ll operate and finance your business, remember to always keep these three points front and centre: Be of service. Be adaptable. Put the customer first. When you’re bogged down in budgets, following up new leads and doing the actual day-to-day work, it’s very easy to forget that these three things are the secret to sta

Focus on doing the opposite of what put you in this position.

Good phrases you can use to turn the conversation back around include: ‘Funnily enough . . .’ ‘It’s interesting that you’ve asked that because what we’ve found is . . .’ ‘What a great question, you know it reminds me of . . .’ ‘Would you mind if I just add . . .’ ‘Before we get off that subject, let me add . . .’ ‘That’s very interesting, but just

Later, discovering the intuitive eating methodology taught by Marc David from The Institute for the Psychology of Eating in the U.S. helped me to take another big leap forward. I read his books The Slow Down Diet: Eating for pleasure, energy, and weight loss and Nourishing Wisdom: A mind-body approach to nutrition and well-being, completed his eigh

Try to predominantly showcase your own work. I know it’s great to showcase others’ work from time to time to show that you have been influenced by and/or support them, but a client usually wants to receive the kind of work that they see on your socials. So make that work yours.

This is a 10-step PR plan that my team and I at The Comms Department often use for our clients when dealing with a crisis. It’s a very PR- and comms-specific plan, but what’s great about it is that you can adapt it to any kind of crisis – whether your boss is driving you insane, there’s a family meltdown, you’re dealing with illness, or you’re havi

Facts are reality. Drama is a choice.

Remember, you’re there to be informative, entertaining and interesting (sometimes all three at once).