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The ultimate guide to social commerce
Across food, across fashion and accessories, legal cannabis products, beverages, athleisure, skin care, supplements, and other permutations of consumer packaged goods and apparel, every manufacturing and last-mile strategy has become possible, from dropshipping to just-in-time, from small-batch to make-on-demand. Products begin their life as an unb
... See moreToby Shorin • Life After Lifestyle
social shopping means that platforms will bestow the same fate on retailers as they did on publishers. The platforms successfully monetized our attention. They are about to commercialize our social attachments.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Facebook Shops and Instagram Shops represent a model of e-commerce that more closely aligns with consumers' natural shopping behavior, combining serendipitous discovery and social inspiration.