Saved by sari
The ultimate guide to social commerce
Facebook and Instagram Shops are here, finally. Plus an interview with Chinese social commerce giant Pinduoduo
Li Jinli.substack.com
Regardless of how aggregate markets work, marketers love to assign every consumer choice with meaning and to provide infinite options to cater to consumer “uniqueness.”
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
The future of fashion shopping online is where content, community, and (re)commerce collide. Younger consumers are looking for a safe, “third space” online to express their authentic style and to shop cute clothes from trusted peers.
Danielle Vermeer • Goodwill Hunting #21: joining a startup
