Instead, your sequence should guide multiple touches across a multithread of communication channels, using interwoven messages, with an emphasis on synchronous channels like the phone and in-person that allow you to have real-time conversations with prospects.

those prospects automatically get 12 email and 4 direct-mail follow-up communications, all customized and personalized, with precise timing (i.e., Follow-Up #1, 3rd Day, Follow-Up #2, 5th Day, etc.).

It explains why you’re reaching out. Don’t keep prospects guessing. Why are you in their inbox? It ends with an open-ended question. Because your goal is to get a response, you want to end with a simple, soft question that can easily be answered with a “yes,” “no,” or something in between. It’s automated, but relevant. This is the benefit of