The Ultimate Guide to Building a Prospecting Sequence

The Ultimate Guide to Building a Prospecting Sequence | Vouris

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those prospects automatically get 12 email and 4 direct-mail follow-up communications, all customized and personalized, with precise timing (i.e., Follow-Up #1, 3rd Day, Follow-Up #2, 5th Day, etc.).

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Identifying your target accounts isn’t a one-off exercise with basic TAM filters. A best-in-class approach is to have a dynamic ICP model that can evolve with your product and market. At a minimum, revisit it annually.

You need good data to not only pick accounts, but to engage accounts at scale. This should include a combination of firmographic,

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This is the “Autonomous Client Engine.” An 11-app stack that will run your entire client acquisition process — from finding leads to booking meetings — on autopilot. This is how you build a pipeline of new customers while you focus on building a great product.

Let’s build your engine.

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in Volatile Times, there are seven elements of prospecting sequences: Targeting Messaging Channels Cadence Touches Duration Spacing The formula for success with prospecting sequences is simple:

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The cadence is the order of your prospecting touches within the sequence, by channel. For example: